Outbound Marketing Manager

Vadodara, Gujarat, India

Job Description: Outbound Marketing Manager (Remote)

Company: B2B SaaS Company

Location: Remote (India-based)

Target Market: USA SMBs and Sales Professionals

Salary: ₹50,000 - ₹80,000 INR per month (Fixed + Performance Incentives)

Role Overview

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We are seeking a proactive and experienced Outbound Marketing Manager to drive our email and LinkedIn outreach campaigns. The ideal candidate will have hands-on experience in outbound marketing strategies, particularly in email marketing and LinkedIn outreach, with a strong understanding of growth hacking techniques. Experience with marketing automation platforms such as n8n or similar is a plus. A technical background and proven experience with funnels are required.

Key Responsibilities

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-Plan, execute, and optimize outbound email campaigns targeting SMBs and sales professionals in the USA.

-Manage LinkedIn outreach strategies including connection requests, messaging sequences, and engagement tactics.

-Develop and implement growth hacking strategies to increase lead generation and improve conversion rates.

-Build, manage, and optimize marketing funnels to drive prospects through the customer journey.

-Utilize automation platforms (e.g., n8n or similar) to streamline outreach and lead management processes.

-Analyze campaign performance metrics and iterate for continuous improvement.

-Collaborate with sales and product teams to align marketing efforts with business goals.

-Maintain and segment contact databases to ensure targeted and personalized outreach.

-Stay updated with the latest trends and best practices in outbound marketing, marketing automation, and growth hacking.

Required Skills & Experience

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-Proven experience in outbound email marketing and LinkedIn outreach campaigns.

-Strong knowledge of email marketing tools such as SendBuzz.io, Smartlead, and similar platforms.

-Experience with LinkedIn outreach tools including LinkedFusion.io and Expandi.

-Hands-on experience with marketing automation platforms such as n8n or similar is a plus.

-Technical background (e.g., experience with APIs, integrations, or workflow automation) is a significant advantage.

-Demonstrated experience designing, building, and optimizing marketing funnels.

-Experience with A/B testing, email deliverability best practices, and compliance with anti-spam laws.

-Familiarity with CRM systems and marketing automation tools.

-Demonstrated ability to design and implement growth hacking strategies.

-Excellent communication and copywriting skills tailored for B2B audiences.

-Analytical mindset with the ability to interpret data and make data-driven decisions.

-Self-motivated, detail-oriented, and able to work independently in a remote setting.

How to Apply:

Send your updated resume to hr@intricaretech.com